For in-house teams and brand marketers who want to build this capability internally
Not every brand needs to hire an outside consultancy. Some organizations want to develop earned media capability in-house — which is a legitimate and often sensible approach. These courses teach the frameworks, processes, and practical skills we use in our own client work.
Self-paced and structured for working professionals
Covers the conceptual difference between paid, owned, and earned media, how editorial decision-making works, and what makes a story genuinely newsworthy versus press-release-shaped thinking. This course is appropriate for marketers new to PR or content teams expanding their scope.
A practical course covering pitch writing, journalist research, story angle development, and outreach timing. Includes real pitch examples and analysis of what made them work or fail. Designed for marketers who understand the theory and want to execute.
Turning internal data into publishable research
This course walks through the process of identifying data assets within your organization, structuring findings for editorial appeal, and developing research studies that journalists want to cite. It covers methodology framing, visual presentation, and distribution strategy for data-led content.
Each course is built around the actual processes we use with consulting clients. The frameworks aren't theoretical — they've been developed through real campaign work across multiple industries. Modules combine explanation with practical exercises, and each one ends with a concrete deliverable you can apply immediately.
Courses are self-paced but include optional Q&A sessions for enrolled participants. We keep cohort sizes small enough that questions actually get answered. If your team has specific scenarios or industries, we can discuss whether a custom workshop format makes more sense than the standard curriculum.
Ask About Team Access
We're happy to discuss your team's current capabilities and suggest the right starting point.